Apparently philanthropy can no longer be the epitome of altruism. Instead, it needs to yield a smart business decision, too. Philanthropy, and its many facets, was discussed recently in the Wall Street Journal’s “The Journal Report.”
In the philanthropy world, there are usually two decisions to make: which organizations (of thousands) should I donate to, and how much should I give? Well, a third question has been added to that decision-making process, one that might not be easy to ignore. The new, big question: do I invest in an organization that runs its operations like a business and expects returns on investments, or do I invest in one that is addressing a cause I find important and worthwhile? If you’re lucky, the organization fits both criteria. However, the recent financial crises have put a kink in that idea, promoting the need for safer investment and more calculated giving strategies.
Blogal Prosperity by the Center for Global Prosperity 